There is a lot that goes behind creating an eCommerce business and making it successful in a perfect competition market that is rapidly advancing towards becoming customer-centric. Even if you are the Apple of your industry, there is always room for improvement and to become better than before for your customers. No matter which industry you serve, there is a genuine need of analyzing the current level of performance to achieve better results in business and for your customers. Simply means, if you don’t measure, you don’t improve and when you don’t improve, you are out of business. As every effective strategy begins with proper planning, businesses can improve their performance by delving deeper into one aspect – Analytics

Analytics in eCommerce website

eCommerce Analytics are advanced tools in eCommerce platforms that can help businesses understand large chunks of data and trace meaningful actionable insights. With the right set of ecommerce analytics tools, online businesses can measure and examine data sets to position their brand and avoid fumbling in the dark. It also helps in modifying plans of action as per the market trends and preferences and making optimal decisions rooted in correct judgment.

Here are some of the crucial benefits of utilizing analytics in your eCommerce website

1. Measure the effectiveness of your marketing and sales campaigns

   Online Businesses rely heavily on marketing and sales campaigns to attract new customers and enhance their market size. As marketing and sales campaigns come with a hefty cost, it becomes crucial to analyze their performance and know how many positive results they are providing us against our spending. Also, if you are seeking to grow your market to a new region, analytics can help in figuring out the possibilities your business can achieve and help you to allocate resources accordingly.

2. Providing better customer service

   You must have heard this quote many times – ‘A happy customer is a repeat customer. Going per the stats from Business.com, 72% of positive customers bring more than six customers to a business. Apart from attracting new customers, businesses also pay a lot of attention to retaining their old customers. eCommerce Analytics helps in tracking down the service quality, delivery time of products, logistics, and other essential aspects that help in understanding customer service and defining more scope for improvement.

3. Make modifications in pricing as per consumer segment

   Product pricing is an essential factor that plays important role in getting more customers your way. Businesses can discover the best competitive pricing as per the industry and trends and earn optimal revenue through eCommerce analytics tools. For example – Increasing the prices of woolen clothes during the time of winter to maximize their size of profits.

4. Customize individual experience

   Through analytics tools for ecommerce, it becomes an easy task for businesses to make and revolve strategies around their target audience. eCommerce data can assist business owners in understanding the customer purchasing journey and changing their strategies. Analytics allows reports such as age groups, interests, regions, and other crucial metrics that help in creating a more personalized experience.

5. Assist in stock inventory management

   Business owners cannot ignore the importance of stock management which is directly proportionate to their growth and also a big challenge. While excessive stock is related to loss of profits and leaking money, understock indicates unhappy customers and loss of sales. Through analytics reports, businesses get real-time data and updated information on their stocks and manage operations accurately. With this, businesses will never see themselves in a situation where their stocks are piled up or getting out of stock at any time.

How can our eCommerce data analytics tools help eCommerce business owners?

eCommfy is a digital commerce solution for organizations of all sizes to grow and manage their business online. It is loaded with numerous tools that can help in delivering an effortless shopping experience for your customers and multiply your productivity as a business owner. It also comes with advanced analytics tools that can help in extracting a large number of data and presenting them in a structured manner for better understanding for its users. If you are looking for an eCommerce website that comes with numerous features or seeking a consultation, feel free to contact our team to resolve your queries.